Proprietary Rights. As used in these Terms: “Background Materials” means all ideas, concepts, inventions, systems, platforms, software (including all Software), interfaces, tools, utilities, templates, forms, Report Formats, techniques, methods, processes, algorithms, know how, trade secrets and other technologies and information that are used by BugSplat in providing the Services and Results (including any correction, improvement, derivative work, extension or other modification to the Services made, created, conceived or developed by or for BugSplat, including at Developer’s request or as a result of feedback provided by Developer to BugSplat); “Reports” means the reports, charts, graphs and other presentation in which the Results are presented to Developer; “Report Formats” means the formatting, look and feel of the Reports; and “Results” means the work products resulting from the Services that are delivered to Developer by BugSplat through the Services, and which are based on the Developer Data. For the sake of clarity, Results shall expressly exclude all Background Materials. Developer shall own all right, title and interest (including all intellectual property and other proprietary rights) in and to feedback, suggestions, ideas or other materials and information provided (“User Feedback”), the Results and Developer Data. Developer acknowledges and agrees that the Results will be presented to it in a Report, the Report Format of which is Confidential Information and proprietary to BugSplat. Developer may make a reasonable number of copies of the Reports only for its internal purposes in using the Results. Developer hereby grants to BugSplat a license fee free, royalty free, fully paid up, nonexclusive, perpetual and irrevocable, worldwide right and license to (a) use the Developer Data, Performance Data and User Feedback, solely for purposes of providing the Services to Developer, (b) use the Developer Data, Performance Data and User Feedback to create aggregate measures of Services usage, engagement, and performance, and (c) use the Results and aggregated Developer Data, Performance Data and User Feedback to improve the Services generally and for its other business purposes.